
American
International Pictures was created in 1954 as American Releasing
Corporation by James H. Nicholson, sales manager of the RealArt Production
Company, and Hollywood lawyer Samuel Z. Arkoff. The two were the first to
realize the potential ticket buying power of the teenage audience and over
the next 30 years bombarded them with action, comedy and horror films.
In 1956 ARC was renamed American International Pictures, but its teenage
marketing target remained the same, most notably with the special-effects
horror films of Bert I. Gordon. The 1960s saw several very lucrative
series from AIP, first and foremost being Roger Corman's Edgar Allan Poe
adaptations starring Vincent Price. In
marketing films to teenagers, AIP also began rediscovering former genre
stars like Boris Karloff and Peter Lorre. AIP was also a training ground
for new actors and directors. Jack Nicholson, Robert De Niro, Francis Ford
Coppola and Peter Bogdanovich all got their starts from Corman and Arkoff.
With “The Wild Angles” in 1966, AIP launched the biker-film genre and
reflected a radical new spirit in AIP's youth-oriented fare. In 1969 Roger
Corman made his last films for AIP: the violent gangster film “Bloody
Mama” with Shelley Winters and the doomsday satire “Gas-s-s-s!”
Corman then started his own distribution and production company, New World
Pictures.
James H. Nicholson died in 1971, but AIP kept going strong throughout the
early 1970s and horror still paid the bills. “Count Yorga, Vampire,”
“The Incredible Two-Headed Transplant,” the “Phibes” films,
“Scream, Blacula, Scream!,” and “The Food Of The Gods” are just a
handful of the dozens of horror films AIP released in the 1970s.
With greater financial freedom, AIP began expanding its product by
purchasing foreign sci-fi and horror films and financing more mainstream
films. By the late 1970s, big-budget films had surprisingly become more
important to AIP than the cheap, two-week shoot pictures of the past.
“The Island Of Dr. Moreau,” “Love At First Bite” and “The
Amityville Horror” all made money but the overspending led to the
ultimate downfall of AIP. Massive spending hurt the company, and 1979, AIP
merged with Filmways (Orion Pictures later bought Filmways).
In 1980, Sam formed Arkoff International Pictures, which has been
sadly silent. We owe a great debt of gratitude to Samuel Z. Arkoff and
James H. Nicholson for making the world safe for fun, hip
pictures of all genres, but especially horror and science
fiction |